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Sri Lanka’s first State-run consumer loyalty card to launch tomorrow

Sri Lanka’s first State-run consumer loyalty card to launch tomorrow
November 07
14:11 2019

(UTV|COLOMBO) – Sri Lanka’s first State-run FMCG (Fast-Moving Consumer Goods) Loyalty Card will be launched tomorrow (08). The largest retail supermarket chain in the country, Lanka Sathosa Limited (LSL) is embarking on this major initiative to expand its customer base while meeting the competition.

“Our work is aimed at giving the best to the local consumer while facing competition,” said the Minister of Industry, Commerce, Resettlement of Protracted Displaced Persons, Cooperative Development, Skills Development and Vocational Training Rishad Bathiudeen recently in Colombo.

Minister Bathiudeen, under whom Lanka Sathosa functions, was in discussion with his Officials at the Ministry in Colombo 03 ahead of the launch event of the LSL ‘Abhimana’ loyalty card tomorrow in Battaramulla.

“Lanka Sathosa Limited expanded its island-wide branch network to 423 and has become the largest supermarket chain in Sri Lanka today. LSL Loyalty Card holders will be able to use the card in any branch, with many benefits including discounts from the 423 outlets,” said Minister Bathiudeen adding that “The ‘Abhimana’ card is Sri Lanka’s first ever Government-owned Consumer Loyalty Card in FMCG sector and I commend Lanka Sathosa staff, its Sales and Marketing teams for their work on it.”

A nominal subscription fee is to be levied when the ‘Abhimana’ card is first issued to the consumer while it is to be issued free of charge to pensioners, Government Employees, and the Military Personnel.

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